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League of Legends’ $200 Chroma is “an exploration” and won’t change

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Aug
19
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The new League of Legends Dark Cosmic Erasure Jhin has caused plenty of controversy around its release and pricing structure, with many players angry that the latest League of Legends skin, a Mythic Chroma for Cosmic Jhin, will set you back $200 to collect. Following the pushback, Riot’s executive producer on League of Legends explains why the decision was made to pursue this approach for the MOBA, but emphasizes that the planned skin and its rollout won’t be changed.

“We know many of you aren’t happy with Dark Cosmic Erasure Jhin,” Riot’s Jeremy ‘Brightmoon’ Lee says in a post to the League of Legends Reddit. “I want to clarify up front that we aren’t going to change the skin or its rollout plan, but I want to explain why and provide information on why this is something we’re doing at all.”

Lee says the team wants to offer “a range of products for everyone, starting at the low end of free or a few dollars, scaling to more premium content for more.” He notes that the Prestige skins, which currently sit at the highest end of the pricing spectrum, “don’t fully satisfy those of you who want something more rare.”

“Dark Cosmic Erasure Jhin is an exploration to fill this ‘rarity’ ask,” Lee continues, “and how we act on the feedback we’ve been hearing will bear that in mind.” He notes that “Players who are asking for this kind of thing are an incredibly small percent of League players, so in-game decisions give us a clearer read on whether something does or doesn’t land with them specifically.”

He adds that the team decided upon a variant of a skin that is already available to players, giving those who want something ‘rare’ an option that doesn’t feel inaccessible to the rest of the audience. While I’m certainly not the type to fork out $200 for a skin of any type, I suspect I’d want something a bit flashier than just a recolor for that amount of money – but then I’m not the target audience, and maybe some will see it as an easy way to flash their cash in-game.

Lee reassures that “One of our core values on League is, has always been, and always will be that we will not sell power regardless of how we experiment with meeting the desires of different players.” He also says that “experiments with content like Dark Cosmic Erasure Jhin aren’t taking away resources we put toward creating content for everyone else – quite the opposite, they help us fund more gameplay work.”

In closing, Lee admits that the discussion is “a heated topic and one that’s not particularly easy to talk about,” but promises that the team will talk about it further in a future dev update video. Nevertheless, the post itself has been largely downvoted, with most comments continuing to express distaste for the decision.

League of Legends $200 skin - Comment from Jeremy 'Brightmoon' Lee: "Dark Cosmic Erasure Jhin is an exploration to fill this “rarity” ask, and how we act on the feedback we've been hearing will bear that in mind. This is why we're not changing anything before Jhin launches: Players who are asking for this kind of thing are an incredibly small percent of League players, so in-game decisions give us a clearer read on whether something does or doesn't land with them specifically (as opposed to purely social media feedback, which is an important data point but doesn't always give us the full picture). We approached the design of the skin as a mythic variant of a skin that is already available to players (Dark Cosmic) and time limited in loot, so that those who want it can have other ways to acquire it later down the road. We think these rules still allow the skin to appeal to players looking for rare content, without making it inaccessible to everyone else. There are two other things I do want to be clear about. First, one of our core values on League is, has always been, and always will be that we will not sell power regardless of how we experiment with meeting the desires of different players. How much you spend in League will not give you an advantage over those who don’t spend at all. Second, the experiments with content like Dark Cosmic Erasure Jhin aren't taking away resources we put toward creating content for everyone else: Prestiges as mentioned above but also regular skins, Legendaries, chromas, or resources away from gameplay development - quite the opposite, they help us fund more gameplay work. I know this is a heated topic, and one that’s not particularly easy to talk about but I hope this post is helpful in explaining what we’re trying to achieve. I will stick around to answer questions. We will also share how this exploration performed and the learnings around it in a future dev update video, so stay tuned for that."

Prominent League of Legends creator ‘Spideraxe30’ notes in reply that “the effort to pricing here quite frankly does not feel worth it” and adds that “money being the only way to acquire this content for up until a year feels atrocious.” One of the most upvoted comments in a response thread takes a rather different approach: “I like the idea of $200 Chromas because now it’s easier to find people that you can bully.”

It appears for now at least that Riot is intent on continuing its “exploration” with the new skin’s pricing, and it remains to be seen whether it will sell well enough for the developer to determine that future such experiments are worthwhile or not.

Take a look through our League of Legends tier list – after all, there’s no point looking good if you can’t back it up when the game starts. We’ve also got a LoL Arena tier list if you’ve been enjoying the game’s newest mode.

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